Category
Search, publishing, AI distribution, creator economics, and machine-mediated discovery.
Study how AI changes who gets attention and who gets paid.
AI search does not make websites pointless. It changes their job: from passive pages waiting for clicks into canonical evidence layers, agent-readable services, and direct audience systems.
Google is transforming its search engine from a directory of links into an autonomous ecosystem of AI agents that browse, click, and book on your behalf. Here is what it means for the future of the web.