Entity Profile
RSS
Syndication format for publishing machine-readable content updates.
Editorial Coverage
3 linked materialsDiscover, Feeds, Direct Demand: The New Traffic Portfolio for Media Sites
If search referrals become less predictable, media sites need a traffic portfolio: Discover, RSS, newsletters, author demand, tools, and branded return visits.
How Media Sites Build Direct Demand After Google
If search referrals shrink, the answer is not to abandon Google. It is to stop letting one interface own the relationship with the reader.
The AI-Readable Website Stack
A modern website has to serve readers, crawlers, feeds, AI summaries, and agents without fragmenting into five different products. The durable answer is a layered stack built around visible content, structured entities, evidence, and stable actions.